#CrusaderIntern: KCSA Strategic Communications

Catherine Greene ’17
KCSA Strategic Communications

What were you up to this past summer?
As an intern at KCSA, I split my time working on two accounts. One of the biggest parts of my internship is research. From researching press release coverage, to potential contacts for clients, and a wide variety of statistics that our clients utilize, I spent a good amount of my day reading. In addition to this, it is safe to say that I spent an equal amount of time writing briefing books and outreach emails for clients. Many days I will have two or three meetings, listening in on conference calls with clients and other PR firms, as well as participating in brainstorming sessions.

What was your favorite part?
Having the opportunity to intern at a well-regarded communications firm is something that I am very grateful for. I was exposed to many commonly-used PR tools such as Gorkana and Factiva, and worked with account directors and high-up executives. I love the fact that I get to go into work everyday knowing that I will be doing something different for two different accounts, and leaving with a sense of accomplishment.

What surprised you?
Something that surprised me the most was the prevalence of Excel in the public relations industry. While it is not used for computing, it is used as a means of organization and as a way to present information to clients. I met with a man that worked at Google here in New York and he told me that if there is one thing I can enter the workplace with is proficiency in Excel. I would definitely say that this is true and I would recommend to all students seeking internships that they have somewhat of a capacity for Excel.

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