Posts Tagged ‘Communications’

Meet Alum Meg Grogan ’08, Group Director, FRUKT

February 14th, 2018 by aclauson

Name: Meg Grogan

Class Year: 2008

Title: Group Director

Organization Name: FRUKT

In one sentence, what does your job entail?

Helping brands tell great stories through entertainment partnerships.

What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?  

My first job came from summer internships – in fact, I took another internship after graduation and that lead to my job as an executive assistant. I knew I didn’t want to be an assistant forever but the skills I learned in that job – time management, executive communication, and briefing, organization etc. have been some of the most valuable skills in my career.

What were you involved in when you were on campus?

I participated in two immersion trips to Kenya – first as a participant, then as a leader. I also helped to organize two benefit concerts (with Matt Wertz and Matt Nathanson) with CAB, FCA, and the Chaplin’s Office to raise funds for two programs I worked with in Kenya.

What was your major and how did it affect your career decisions?

English Major and Studio Art Minor. Being able to effectively communicate in a clear concise manner is essential to my job. I am constantly presenting, pitching, and providing my point of view to my clients and partners. Creative campaigns most successful when they have great writing and strategy behind them – all things English at Holy Cross taught me. Marketing also allows me to leverage my Studio Art experience and keep my creative skills fresh. Having an inherent sense of design adds another layer to my day to day work and makes everything I do just a little more creative!

What are one or two skills that you developed at Holy Cross that you use in your work?

Collaboration is something I learned at Holy Cross that I use every day. Whether it was study groups with my English seminars or planning a benefit concert, Holy Cross gave me the skills I needed to work with others to deliver success. Finding a group of intelligent passionate people to help and support you in all your professional endeavors is essential and Holy Cross helped me develop the skills to build those relationships.

What advice do you have for students on campus today?

Enjoy it! College is only four years – soak in as much as you can – take the classes that interest you the most there may not be another time in your life when you can just learn. Foster your friendships since your fellow Crusaders will be the ones supporting and helping you the most in the real world. Remember that professors are people too and have a wealth of life and work experience to share with you-you just have to ask.

My Alumni Job Shadowing Experience: Communications

May 3rd, 2017 by eklamm


Full Name: Michael Morigi
Class Year: 2019
Major: Political Science, Economics
Shadowing Visit Site: GE Communications; Deirdre Latour (CCO of GE)

Describe your visit and what did you gain from the experience?

My visit was different than what I expected, but in a good way. When I was walking over to GE’s offices in Midtown Manhattan, I was expecting to essentially be following my host, Deirdre Latour (CCO of GE), for the entire day. If she was busy or working on sensitive topics, I expected to be attached to either her assistant or one of her team members.

In reality, Ms. Latour and her assistant scheduled a day that would turn out to be much more interesting. During my time at the GE offices, another Holy Cross sophomore and I spent one-on-one time with several young GE Communications employees from various divisions of the Communications team. During those informational Q&A sessions, we learned about their perceptions of GE and their work, and learned about how they navigated the post-undergraduate world.

Afterwards, Ms. Latour brought us to a GE 2016 recap and team-building workshop. From there, I got to see the full culture of the Communications team, and how various individual personalities interacted with each other.

When reflecting upon my shadowing day, I believe the real value-added was the exposure to another possible career path, a career path in which I can leverage my political science, critical thinking and communication skills. In addition, I finished the day with a better perception of GE itself.

How did this experience influence or connect to your future career plans/goals?

I do not believe this drastically altered my career aspirations, but my visit did convince me that my political science and economics double major could be used in fields beyond just government or finance. Many of the employees I talked to during the visit had degrees in public policy or political science. Some even came from finance backgrounds. Regardless of major, it seems like as long as you are actually interested in the subject matter and can pitch yourself right, your choice of major is not as consequential as some people make it seem.

What is some helpful advice your alumni host shared with you?

Ms. Latour was unable to spend too much one-on-one time with us during our visit (she was dealing with high-level meetings during the morning and, in the afternoon, she was leading the workshop). However, a reoccurring theme amongst the employees was the importance of finding what you love to do, and their encouragement for us to try any opportunity that sounds interesting or potentially enjoyable.

Why would you recommend the Alumni Job Shadowing Program to other students?

I would recommend the Alumni Job Shadowing Program to other students for a few reasons. One is that it is a great networking opportunity. Do not expect to get some sort of miraculous internship offer, but instead think of this shadowing opportunity as an informational interview. By putting yourself out there in a true work environment, you have the opportunity to network with not only the alumni but also various co-workers. If you play your cards right, you may be able to leverage these relationships going forward.

Second, it is an invaluable opportunity to see if a specific firm or field is right for you. Going into this shadow program, I was unsure if I would get any value or satisfaction out of shadowing a communications team. However, I was able to gain first-hand exposure to not only how the communications department of a multi-national firm works, but also how a real work-place team functions and flows.