Title: Director, Ad Sales
Organization Name: Crown Media Family Networks
In one sentence, what does your job entail?
I am responsible for selling commercial time on Hallmark Channel and Hallmark Movies & Mysteries, digital inventory across our digital and social properties and monetizing the many unique sponsorship opportunities that we offer across our platforms during the year, especially within our original movies, original series and seasonal holiday events.
What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?
Holy Cross’ alumni network, Crusader Connections, enabled me to make connections with alumni in the media, advertising and communications industries. Through my outreach, I was able to set up many informational interviews with alumni to learn about their roles and responsibilities as I tried to decide the direction in which I wanted to move in my career. Coincidentally, one of my informational interviews with an alumnus of Crown Media Family Networks, which ultimately led me to the opportunity to begin my career in media.
What were you involved in when you were on campus?
On campus, I was a member of Fools on the Hill, the College’s only co-ed a cappella group. I also was very involved in Campus Ministry, participating and/or leading retreats like Escape, Manresa and the Spiritual Exercises. I was also in the MAGIS program and the church choir, often leading the 10pm Mass in song.
What was your major and how did it affect your career decisions?
As a Spanish major, I was unsure about the career path I wanted to take after graduation. Knowing I did not want to be a teacher, I was not sure how to best put my major to use in my professional life. My first job after Holy Cross was at a translation company. However, after soon realizing that it was not the right fit, I knew I may have to open myself up to other industries and opportunities to find my place. Despite not working in a role that obviously utilizes my Spanish major, the skills I developed through my major and experience studying abroad for a year in Leon, Spain positively impacted my career decisions and helped me secure a position at Crown Media Family Networks even though I do not use Spanish on a daily basis.
What are one or two skills that you developed at Holy Cross that you use in your work?
My ability to write and communicate clearly and effectively has been essential to my work every day. It not only helps me internally among my colleagues, but it helps tremendously in my outreach to clients and in my ability to establish better relationships with them. Also, thinking creatively continues to help me find success, especially when it comes to finding solutions for my clients.
What advice do you have for students on campus today?
Work hard and soak up as much information and as many unique experiences as you can. Everything you do at Holy Cross helps prepare you for the professional world. Once ready to look for a job, be as prepared as you can be as you go into each interview and as you communicate with people throughout the process. First impressions stick!