Posts Tagged ‘Career Community: Marketing’

Meet Caroline Legare ’18 Intern at Catchpoint Systems

September 11th, 2017 by eklamm

Meet Caroline Legare ’18 Intern at Catchpoint Systems

Tell us about where you are interning and the kind of work you are doing.

This summer, I interned at Catchpoint Systems, a tech company in NYC. At Catchpoint, I worked on the marketing team, and completed a vide array of tasks. Some of my tasks included research projects utilizing Excel, writing a case study, and sending a biweekly company-wide report on the internal and external content produced by the marketing team!

Give us an example of how you have applied your academic learnings to your internship?

It’s super refreshing to know that the skills acquired through my history major carried over into the workplace! A number of employees on the marketing team stressed the need for “good writers” in the marketing field– and that is definitely a skill that the history major demands of its majors. Similarly, the ability to analyze key information and write concisely is another skill I have acquired through my major. I definitely tapped into these skills while writing the case study and sending biweekly reports!

What has surprised you about being an intern?

The immense responsibility of your role! Many students associate internships with coffee-runs or completing mundane tasks. However, at least at Catchpoint, my work actually mattered to the company, which was definitely rewarding.

How did this experience influence or connect to your future career plans / goals?

I now can officially say I have a clear desire to pursue a career in marketing, which gives me somewhat of a game plan! Catchpoint provided me with an experience that makes me excited about the field, and gave me a great overview of what to expect!

Any internship advice to pass on to other Holy Cross students?

Document your tasks! I made an Excel sheet and filled out my tasks for the week, including the skills I utilized and what I learned from completing the task. This will make resume adjustments easier, and will give you plenty to share when people ask what you did!

Meet CrusaderIntern Rosemary Weiss ’18

August 9th, 2017 by eklamm

Meet Rosemary Weiss ’18 Development Intern at Hot Snakes Media

Tell us about where you are interning and the kind of work you are doing.

I worked on the research and development of a documentary series.

Give us an example of how you have applied your academic learnings to your internship?

I study Theatre at Holy Cross, and act and work on the technical side of production. I have learned that you have to work hard, be adaptable, and always keep in mind the end goal–the production.

What has surprised you about being an intern?

How immersed I am in the production of this TV series.

How did this experience influence or connect to your future career plans / goals?

I have always wanted to work creatively and in the entertainment industry–either writing, acting, or producing, theatre, TV, or film. This internship has put me in the center of it all and prepared me to go forward in my career.

Any internship advice to pass on to other Holy Cross students?

Give it your all, do not be afraid to share your ideas, and be ready to learn from the pros.

Meet Catherine Griffin’18, Marketing Intern at Fidelity Investments

July 18th, 2017 by eklamm

Read about Catherine Griffin’s experience as a Fidelity Institutional Asset Management (FIAM) Marketing Intern this summer.

Tell us about where you are interning and the kind of work you are doing.

This summer I am interning at Fidelity Investments in Boston. Fidelity is a well known financial services company that aims to help clients meet their financial goals. As an intern in the broader department of Asset Management, I am working closely with the portfolio managing team, in addition to the FIAM marketing team, to assist in the development and execution of marketing materials with a specific focus on managed account solutions within the Asset Allocation business. The awesome part about my job is that I get to do real work, not just intern work. I am assigned real projects that help the team and the company, and they help me learn the business. It is a win win!

Give us an example of how you have applied your academic learnings to your internship?

As a history major, I am taught how to read, write and think critically. I think that my liberal arts education, while I will say I am definitely the odd one out in my group of asset management interns, has been a valuable asset to my performance. Every time I am assigned a task, I am able to approach it with critical eye and I always, always ask questions. I can think outside the box for solutions and I can perform my projects efficiently.

What has surprised you about being an intern?

What has surprised me most is how friendly everyone at Fidelity is and how they all want you to succeed. Networking has been so easy because everyone is always happy to sit down with you for coffee. I am also surprised at the value my work has. My team has assigned me real projects, some that will eventually be client facing, so I am challenged to come up with innovative ideas and perform my job well. I am really lucky to have the opportunity for the summer and I am looking forward to seeing what the rest of my internship has in store!

How did this experience influence or connect to your future career plans / goals?

This experience has influenced my career goals tremendously. I have learned a lot about myself as an employee and have been developing so many valuable skills. I have also learned what it is like to work for a big company, and that I really enjoy working for Fidelity. My mentors have given me a lot of great career advice and I am currently exploring different roles and teams within Fidelity like consulting or business strategy.

I definitely think I have a better idea of what I like and don’t like, my strengths and weaknesses and my passions. I like working for an organization that cares deeply about its employees and its clients. I love leaving everyday feeling like I have learned something new. I hope to continue my career in business in something that keeps me excited and working hard day in and day out.

Any internship advice to pass on to other Holy Cross students?

First, Network, network, network! I know it can be intimidating, but especially when you have an internship, you already have an “in” in that company, take advantage of it!

Second, take the time you have to learn as much about the company as you can, meet with as many people as are willing, and go above and beyond in your assignments. Work ethic and attitude will get you a long way in the work force, or so I have been told.

And finally, use your time wisely. The last thing you want is to walk away from an opportunity feeling like you didn’t take full advantage of it. Also leverage the fact that you go to Holy Cross. I have had some of the most meaningful conversations and have made great connections with people who have gone to HC. I’ve found that they love to hear about your experience, and more importantly, they want to help you succeed!

A Career Path Into Marketing

June 5th, 2017 by eklamm

Finding your way into a career in MARKETING can be filled with mis-steps or big self-assured leaps. Taking advantage of opportunities at Holy Cross such as the Alumni Job Shadowing Program can help you make more steady steps. We interviewed Nerelly Checo who, after her experience shadowing ’99 alum and Senior Vice President of National Ad Sales at Music Choice, Tom Soper, is more confident in taking steps to pursue a career in marketing.

Here is what Nerelly and Tom had to say…

Describe your visit and what did you gain from the experience?

Nerelly: For this visit, I was assigned to shadow Tom Soper. After introducing myself and learning what his job entails, in addition to explaining my own future plans, he scheduled meetings with two of his colleagues in order to give me information that was more directly related to my future career plans. Through these meetings, I was able to gain useful and applicable information, especially considering both of these colleagues were minorities and also did not major in Marketing. This experience gave me confidence that I can actually pursue my future career, despite the additional obstacles I might have to face. After these meetings, I was able to sit in a staff meeting which Tom himself led. It gave me insight into what my experience would be like working with a team, in a professional setting.

In one sentence, what does your job entail?

Tom: The role of my team at Music Choice is to partner with advertising agencies and their clients to place video advertising across our TV, web, and mobile platforms.

How did this experience influence or connect to your future career plans/goals?

Nerelly: I have always struggled with the idea of how to succeed in a Marketing career as a Psychology and Sociology double major. However, this visit in itself really provided me with the confidence that I needed to continue pursuing this career. I learned the importance of internships especially considering I am not a Marketing major. I also received information about how to “sell” myself and make myself stand out, despite my inferior marketing skills.

What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?

Tom: Entering senior year, I knew that I wanted to find a job working in sales and/or marketing.  Through the on-campus recruiting process I was recruited by GE for a position in a 2-year sales and marketing leadership program.

GE was extremely strong in their training, and they taught me a lot about how to sell and how to market products.  I ended up working for GE for three years in Louisville, KY and Baltimore, MD and then my wife (Kim Smith Soper ’99) and I decided to move back to the New York area — where we grew up.

Media had always been a passion of mine and once in NY, I decided to take the skills I had learned at GE and apply them to this industry.  I worked at Disney for three years and I’ve now been at Music Choice for 10.

What were you involved in when you were on campus? 

Tom: Public service and community involvement were important to me.  I worked with SPUD all four years, eventually running the classroom reader program my junior and senior years. Like a lot of students, I also participated in the Appalachia service project junior year.  And of course, intramural sports were also (way more than they should have been) important for a group of us.

What was your major and how did it affect your career decisions?

 Tom: I was an English major with an Economics minor. What I found extremely valuable about being an English major was that it taught you to take in a lot of information, to find the key themes in the text, and then to pull together a compelling argument to support your theses based on the texts – usually in a short amount of time. When you’re in college, you don’t have the perspective to understand how valuable this skill is and how you can apply it once you begin your career.

What are one or two skills that you developed at Holy Cross that you use in your work?

Tom: One, don’t be afraid to work hard. Holy Cross is known for its rigorous academic requirements and it helps prepare you well for when you’re thrust into the “real world” after graduation.

Two, keep your mind open when it comes to your career. The benefit to a liberal arts education is that you get exposed to many disciplines.  At 21 or 22 years old, it’s rare to know what you want to do with your career.

What is some helpful advice your alumni host shared with you?

NerellyThe most helpful advice my alumni host shared with me is emphasizing the use of the Holy Cross alum network community. He really highlighted how essential it is to have those connections in terms of obtaining a successful future career. While this information is also emphasized within the campus, it was more effective for me hearing it from an alum and seeing how accomplished he was in his career because of these connections. Through the meetings he scheduled with his colleagues, I received information about internship programs and how to gain marketing skills on my own. This information was extremely helpful to me because I gained other sources, in addition to Crusader Connections, to find internships.

and some more advice from Tom…

After graduation, start working as soon as you can.   I tell this to every student who I work with through the alumni shadowing program – the first few years you’re working, you’re learning “how to work”.  Don’t wait for the perfect job, because you might not know what it even is yet.  Just start working and be open to future opportunities.

My Alumni Job Shadowing Experience: Communications

May 3rd, 2017 by eklamm


Full Name: Michael Morigi
Class Year: 2019
Major: Political Science, Economics
Shadowing Visit Site: GE Communications; Deirdre Latour (CCO of GE)

Describe your visit and what did you gain from the experience?

My visit was different than what I expected, but in a good way. When I was walking over to GE’s offices in Midtown Manhattan, I was expecting to essentially be following my host, Deirdre Latour (CCO of GE), for the entire day. If she was busy or working on sensitive topics, I expected to be attached to either her assistant or one of her team members.

In reality, Ms. Latour and her assistant scheduled a day that would turn out to be much more interesting. During my time at the GE offices, another Holy Cross sophomore and I spent one-on-one time with several young GE Communications employees from various divisions of the Communications team. During those informational Q&A sessions, we learned about their perceptions of GE and their work, and learned about how they navigated the post-undergraduate world.

Afterwards, Ms. Latour brought us to a GE 2016 recap and team-building workshop. From there, I got to see the full culture of the Communications team, and how various individual personalities interacted with each other.

When reflecting upon my shadowing day, I believe the real value-added was the exposure to another possible career path, a career path in which I can leverage my political science, critical thinking and communication skills. In addition, I finished the day with a better perception of GE itself.

How did this experience influence or connect to your future career plans/goals?

I do not believe this drastically altered my career aspirations, but my visit did convince me that my political science and economics double major could be used in fields beyond just government or finance. Many of the employees I talked to during the visit had degrees in public policy or political science. Some even came from finance backgrounds. Regardless of major, it seems like as long as you are actually interested in the subject matter and can pitch yourself right, your choice of major is not as consequential as some people make it seem.

What is some helpful advice your alumni host shared with you?

Ms. Latour was unable to spend too much one-on-one time with us during our visit (she was dealing with high-level meetings during the morning and, in the afternoon, she was leading the workshop). However, a reoccurring theme amongst the employees was the importance of finding what you love to do, and their encouragement for us to try any opportunity that sounds interesting or potentially enjoyable.

Why would you recommend the Alumni Job Shadowing Program to other students?

I would recommend the Alumni Job Shadowing Program to other students for a few reasons. One is that it is a great networking opportunity. Do not expect to get some sort of miraculous internship offer, but instead think of this shadowing opportunity as an informational interview. By putting yourself out there in a true work environment, you have the opportunity to network with not only the alumni but also various co-workers. If you play your cards right, you may be able to leverage these relationships going forward.

Second, it is an invaluable opportunity to see if a specific firm or field is right for you. Going into this shadow program, I was unsure if I would get any value or satisfaction out of shadowing a communications team. However, I was able to gain first-hand exposure to not only how the communications department of a multi-national firm works, but also how a real work-place team functions and flows.