Posts Tagged ‘Career Community: Marketing’

Meet Emily Zeno ’19 Intern at New York Sound & Motion Productions Inc.

November 8th, 2017 by eklamm

Meet Emily Zeno ’19 Intern at New York Sound & Motion Productions Inc.

Tell us about where you are interning and the kind of work you are doing.

This summer, I have been interning at New York Sound & Motion Productions–a video production company located in Springfield, Massachusetts–which produces more than 500 video projects annually for clients from a variety of different industries. The company is responsible for many of the local commercials you see on TV in the area, and I have had the opportunity to both write commercials and assist in production on the days of the shoots for them. The main project that I have had the opportunity to work on is a documentary about stress and anxiety for a health industry client. From assisting in shooting the interviews, to taking notes on them, to forming the story arc of the documentary as a whole, and finally to sitting in in the editing room, I have been able to be a part of the production process of this documentary from start to finish. It is very gratifying to have the opportunity to see a project come together from its inception to its final state.

Give us an example of how you have applied your academic learnings to your internship?

Holy Cross has sharpened both my analysis and synthesis skills which proved to be very helpful when I was going through hours of interview footage and deciding what quotes and perspectives best contribute to the story of the documentary as a whole. These two skills were also crucial in choosing what order the clips should be presented in so that the final product flows as organically as possible, and my experience writing essays at Holy Cross has greatly helped me with this.

What has surprised you about being an intern?

I have been most surprised by the amount of responsibility that I have been given in producing the documentary. I have been able to work directly with the client as well as many of the people we have interviewed, and I have had the chance to contribute a lot of input on how the project should be structured. I have had much more hands on work than I could have ever expected, and it has been a really great and immersive learning experience.

How did this experience influence or connect to your future career plans / goals?

In the future, I want to write for and produce television shows, and this internship experience has allowed me to see first-hand what the production process is like from start to finish. It has also taught me the importance of creating a story in all of the video projects that we produce, which directly connects to the storytelling that is done in TV.

Any internship advice to pass on to other Holy Cross students?

The advice I would give to other Holy Cross students who will be interning at some point during their college career would be: to always ask questions when you are unsure about something, and to never sit around and wait to be told what to do next after you’ve completed a task or assignment because taking initiative will help you stand out to employers.

Meet Kiernan Black ’18 Intern at Turnbull and Asser

November 8th, 2017 by eklamm

Meet Kiernan Black ’18 Intern at Turnbull & Asser

Tell us about where you are interning and the kind of work you are doing.

This past summer I interned at the British men’s luxury clothing company, Turnbull & Asser. As the Royal Shirtmakers to HRH Prince of Whales, this company takes every task very seriously and does not falter in maintaining the quality of their product. As the e-commerce intern, I managed the visuals of the main site and processed the orders through the back end, which is called Magento. I also monitored our big summer sale through email campaigns and tracked the success through google analytics. As the marketing intern, I strategized on how to increase U.S sales while keeping prices high and the brand not over publicized.

Give us an example of how you have applied your academic learnings to your internship?

I believe that my communication skills, both in writing and in speech, that I have learned being a Political Science major allowed me to be effective and efficient at getting a lot of the marketing done. The staff there knew that they could trust me with communicating directly to their clients, so the work got done faster and it allowed me to have free reign on how the process was working.

What has surprised you about being an intern?

What surprised me was how much I could learn about a company in such a short amount of time. After the first few weeks there, I felt as if I had the company’s best interest at heart and that makes all the difference when trying to achieve goals and bring passion into your work.

How did this experience influence or connect to your future career plans / goals?

I have always been primarily interested in media work, and have had internships with media company’s in the past, but when looking to move on in that industry I ran into people telling me that I needed some marketing/business experience to set me apart. That is why I pursued Turnbull & Asser. Now I have a set of invaluable skills that I can bring to any career.

Any internship advice to pass on to other Holy Cross students?

My advice is to never pigeon hole yourself with one path. If an opportunity comes your way, take it! You will never learn skills that you won’t need or won’t set you apart for the career that you want. A well rounded worker is the best type of worker.

ALUMNI FEATURE: I Was a Sociology and Spanish Double Major, Now I am a Recruitment Assistant

October 11th, 2017 by eklamm

Name: Adrianna Tomasello ’16
Title: Recruitment Assistant
Organization Name: Edelman

In one sentence, what does your job entail?

I manage the recruitment process for the internship program and entry level hires in the Edelman DC office.

What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?

I came to DC the September after graduating for a three month fellowship in my congresswoman’s office. I did not plan on staying in DC, but I really enjoyed the city and began looking at recruitment and HR entry level opportunities in the area. After starting at Edelman as a recruitment intern in December, I was fortunate enough to be hired into a full time position 6 months later! Public relations was never an industry I had seriously considered. Through my internship, I was able to discover that I enjoy recruiting for PR jobs and learning about the industry.

What were you involved in when you were on campus?

I was on the steering committee for Dance Marathon and danced in Noche Latina during my time at Holy Cross.

What was your major and how did it affect your career decisions?

I was a Sociology and Spanish double major. Learning about social inequalities from my sociology professors peaked my interest in recruitment and human resources because of the diversity and inclusion initiatives that companies have. I also wanted a career in which I would be able to continue speaking Spanish. I discovered in my interview that I would be able to assist in recruitment for the Edelman Miami office. I have since conducted interviews with potential candidates in Spanish, as it is a valued skillset in our Miami office.

What are one or two skills that you developed at Holy Cross that you use in your work?

Learning how to write concisely and effectively through my liberal arts education has helped me navigate the world of communicating effectively via email. I have also been able to apply my Spanish speaking skills when helping with recruitment in our Miami office.

What advice do you have for students on campus interested in the Communications / PR field?

One thing that I’ve heard from the teams I recruit for is that strong research and writing skills are essential in selecting an intern. Skills like writing press releases and building media lists can be taught on the job; curiosity and communicating effectively are capabilities that can be cultivated during your years on campus. Use your time on campus to think about what you are passionate about (and if you’re having trouble, head to the career planning office to talk it out!). PR firms like Edelman serve clients in various industries, so even if you are passionate about a sector like healthcare and complete internships in that field, there is still an opportunity to summarize those experiences on your resume and apply for opportunities in the PR field that could help clients in the health industry tell their stories.

Meet Caroline Legare ’18 Intern at Catchpoint Systems

September 11th, 2017 by eklamm

Meet Caroline Legare ’18 Intern at Catchpoint Systems

Tell us about where you are interning and the kind of work you are doing.

This summer, I interned at Catchpoint Systems, a tech company in NYC. At Catchpoint, I worked on the marketing team, and completed a vide array of tasks. Some of my tasks included research projects utilizing Excel, writing a case study, and sending a biweekly company-wide report on the internal and external content produced by the marketing team!

Give us an example of how you have applied your academic learnings to your internship?

It’s super refreshing to know that the skills acquired through my history major carried over into the workplace! A number of employees on the marketing team stressed the need for “good writers” in the marketing field– and that is definitely a skill that the history major demands of its majors. Similarly, the ability to analyze key information and write concisely is another skill I have acquired through my major. I definitely tapped into these skills while writing the case study and sending biweekly reports!

What has surprised you about being an intern?

The immense responsibility of your role! Many students associate internships with coffee-runs or completing mundane tasks. However, at least at Catchpoint, my work actually mattered to the company, which was definitely rewarding.

How did this experience influence or connect to your future career plans / goals?

I now can officially say I have a clear desire to pursue a career in marketing, which gives me somewhat of a game plan! Catchpoint provided me with an experience that makes me excited about the field, and gave me a great overview of what to expect!

Any internship advice to pass on to other Holy Cross students?

Document your tasks! I made an Excel sheet and filled out my tasks for the week, including the skills I utilized and what I learned from completing the task. This will make resume adjustments easier, and will give you plenty to share when people ask what you did!

Meet CrusaderIntern Rosemary Weiss ’18

August 9th, 2017 by eklamm

Meet Rosemary Weiss ’18 Development Intern at Hot Snakes Media

Tell us about where you are interning and the kind of work you are doing.

I worked on the research and development of a documentary series.

Give us an example of how you have applied your academic learnings to your internship?

I study Theatre at Holy Cross, and act and work on the technical side of production. I have learned that you have to work hard, be adaptable, and always keep in mind the end goal–the production.

What has surprised you about being an intern?

How immersed I am in the production of this TV series.

How did this experience influence or connect to your future career plans / goals?

I have always wanted to work creatively and in the entertainment industry–either writing, acting, or producing, theatre, TV, or film. This internship has put me in the center of it all and prepared me to go forward in my career.

Any internship advice to pass on to other Holy Cross students?

Give it your all, do not be afraid to share your ideas, and be ready to learn from the pros.

Meet Catherine Griffin’18, Marketing Intern at Fidelity Investments

July 18th, 2017 by eklamm

Read about Catherine Griffin’s experience as a Fidelity Institutional Asset Management (FIAM) Marketing Intern this summer.

Tell us about where you are interning and the kind of work you are doing.

This summer I am interning at Fidelity Investments in Boston. Fidelity is a well known financial services company that aims to help clients meet their financial goals. As an intern in the broader department of Asset Management, I am working closely with the portfolio managing team, in addition to the FIAM marketing team, to assist in the development and execution of marketing materials with a specific focus on managed account solutions within the Asset Allocation business. The awesome part about my job is that I get to do real work, not just intern work. I am assigned real projects that help the team and the company, and they help me learn the business. It is a win win!

Give us an example of how you have applied your academic learnings to your internship?

As a history major, I am taught how to read, write and think critically. I think that my liberal arts education, while I will say I am definitely the odd one out in my group of asset management interns, has been a valuable asset to my performance. Every time I am assigned a task, I am able to approach it with critical eye and I always, always ask questions. I can think outside the box for solutions and I can perform my projects efficiently.

What has surprised you about being an intern?

What has surprised me most is how friendly everyone at Fidelity is and how they all want you to succeed. Networking has been so easy because everyone is always happy to sit down with you for coffee. I am also surprised at the value my work has. My team has assigned me real projects, some that will eventually be client facing, so I am challenged to come up with innovative ideas and perform my job well. I am really lucky to have the opportunity for the summer and I am looking forward to seeing what the rest of my internship has in store!

How did this experience influence or connect to your future career plans / goals?

This experience has influenced my career goals tremendously. I have learned a lot about myself as an employee and have been developing so many valuable skills. I have also learned what it is like to work for a big company, and that I really enjoy working for Fidelity. My mentors have given me a lot of great career advice and I am currently exploring different roles and teams within Fidelity like consulting or business strategy.

I definitely think I have a better idea of what I like and don’t like, my strengths and weaknesses and my passions. I like working for an organization that cares deeply about its employees and its clients. I love leaving everyday feeling like I have learned something new. I hope to continue my career in business in something that keeps me excited and working hard day in and day out.

Any internship advice to pass on to other Holy Cross students?

First, Network, network, network! I know it can be intimidating, but especially when you have an internship, you already have an “in” in that company, take advantage of it!

Second, take the time you have to learn as much about the company as you can, meet with as many people as are willing, and go above and beyond in your assignments. Work ethic and attitude will get you a long way in the work force, or so I have been told.

And finally, use your time wisely. The last thing you want is to walk away from an opportunity feeling like you didn’t take full advantage of it. Also leverage the fact that you go to Holy Cross. I have had some of the most meaningful conversations and have made great connections with people who have gone to HC. I’ve found that they love to hear about your experience, and more importantly, they want to help you succeed!

A Career Path Into Marketing

June 5th, 2017 by eklamm

Finding your way into a career in MARKETING can be filled with mis-steps or big self-assured leaps. Taking advantage of opportunities at Holy Cross such as the Alumni Job Shadowing Program can help you make more steady steps. We interviewed Nerelly Checo who, after her experience shadowing ’99 alum and Senior Vice President of National Ad Sales at Music Choice, Tom Soper, is more confident in taking steps to pursue a career in marketing.

Here is what Nerelly and Tom had to say…

Describe your visit and what did you gain from the experience?

Nerelly: For this visit, I was assigned to shadow Tom Soper. After introducing myself and learning what his job entails, in addition to explaining my own future plans, he scheduled meetings with two of his colleagues in order to give me information that was more directly related to my future career plans. Through these meetings, I was able to gain useful and applicable information, especially considering both of these colleagues were minorities and also did not major in Marketing. This experience gave me confidence that I can actually pursue my future career, despite the additional obstacles I might have to face. After these meetings, I was able to sit in a staff meeting which Tom himself led. It gave me insight into what my experience would be like working with a team, in a professional setting.

In one sentence, what does your job entail?

Tom: The role of my team at Music Choice is to partner with advertising agencies and their clients to place video advertising across our TV, web, and mobile platforms.

How did this experience influence or connect to your future career plans/goals?

Nerelly: I have always struggled with the idea of how to succeed in a Marketing career as a Psychology and Sociology double major. However, this visit in itself really provided me with the confidence that I needed to continue pursuing this career. I learned the importance of internships especially considering I am not a Marketing major. I also received information about how to “sell” myself and make myself stand out, despite my inferior marketing skills.

What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?

Tom: Entering senior year, I knew that I wanted to find a job working in sales and/or marketing.  Through the on-campus recruiting process I was recruited by GE for a position in a 2-year sales and marketing leadership program.

GE was extremely strong in their training, and they taught me a lot about how to sell and how to market products.  I ended up working for GE for three years in Louisville, KY and Baltimore, MD and then my wife (Kim Smith Soper ’99) and I decided to move back to the New York area — where we grew up.

Media had always been a passion of mine and once in NY, I decided to take the skills I had learned at GE and apply them to this industry.  I worked at Disney for three years and I’ve now been at Music Choice for 10.

What were you involved in when you were on campus? 

Tom: Public service and community involvement were important to me.  I worked with SPUD all four years, eventually running the classroom reader program my junior and senior years. Like a lot of students, I also participated in the Appalachia service project junior year.  And of course, intramural sports were also (way more than they should have been) important for a group of us.

What was your major and how did it affect your career decisions?

 Tom: I was an English major with an Economics minor. What I found extremely valuable about being an English major was that it taught you to take in a lot of information, to find the key themes in the text, and then to pull together a compelling argument to support your theses based on the texts – usually in a short amount of time. When you’re in college, you don’t have the perspective to understand how valuable this skill is and how you can apply it once you begin your career.

What are one or two skills that you developed at Holy Cross that you use in your work?

Tom: One, don’t be afraid to work hard. Holy Cross is known for its rigorous academic requirements and it helps prepare you well for when you’re thrust into the “real world” after graduation.

Two, keep your mind open when it comes to your career. The benefit to a liberal arts education is that you get exposed to many disciplines.  At 21 or 22 years old, it’s rare to know what you want to do with your career.

What is some helpful advice your alumni host shared with you?

NerellyThe most helpful advice my alumni host shared with me is emphasizing the use of the Holy Cross alum network community. He really highlighted how essential it is to have those connections in terms of obtaining a successful future career. While this information is also emphasized within the campus, it was more effective for me hearing it from an alum and seeing how accomplished he was in his career because of these connections. Through the meetings he scheduled with his colleagues, I received information about internship programs and how to gain marketing skills on my own. This information was extremely helpful to me because I gained other sources, in addition to Crusader Connections, to find internships.

and some more advice from Tom…

After graduation, start working as soon as you can.   I tell this to every student who I work with through the alumni shadowing program – the first few years you’re working, you’re learning “how to work”.  Don’t wait for the perfect job, because you might not know what it even is yet.  Just start working and be open to future opportunities.

My Alumni Job Shadowing Experience: Communications

May 3rd, 2017 by eklamm

 

Full Name: Michael Morigi
Class Year: 2019
Major: Political Science, Economics
Shadowing Visit Site: GE Communications; Deirdre Latour (CCO of GE)

Describe your visit and what did you gain from the experience?

My visit was different than what I expected, but in a good way. When I was walking over to GE’s offices in Midtown Manhattan, I was expecting to essentially be following my host, Deirdre Latour (CCO of GE), for the entire day. If she was busy or working on sensitive topics, I expected to be attached to either her assistant or one of her team members.

In reality, Ms. Latour and her assistant scheduled a day that would turn out to be much more interesting. During my time at the GE offices, another Holy Cross sophomore and I spent one-on-one time with several young GE Communications employees from various divisions of the Communications team. During those informational Q&A sessions, we learned about their perceptions of GE and their work, and learned about how they navigated the post-undergraduate world.

Afterwards, Ms. Latour brought us to a GE 2016 recap and team-building workshop. From there, I got to see the full culture of the Communications team, and how various individual personalities interacted with each other.

When reflecting upon my shadowing day, I believe the real value-added was the exposure to another possible career path, a career path in which I can leverage my political science, critical thinking and communication skills. In addition, I finished the day with a better perception of GE itself.

How did this experience influence or connect to your future career plans/goals?

I do not believe this drastically altered my career aspirations, but my visit did convince me that my political science and economics double major could be used in fields beyond just government or finance. Many of the employees I talked to during the visit had degrees in public policy or political science. Some even came from finance backgrounds. Regardless of major, it seems like as long as you are actually interested in the subject matter and can pitch yourself right, your choice of major is not as consequential as some people make it seem.

What is some helpful advice your alumni host shared with you?

Ms. Latour was unable to spend too much one-on-one time with us during our visit (she was dealing with high-level meetings during the morning and, in the afternoon, she was leading the workshop). However, a reoccurring theme amongst the employees was the importance of finding what you love to do, and their encouragement for us to try any opportunity that sounds interesting or potentially enjoyable.

Why would you recommend the Alumni Job Shadowing Program to other students?

I would recommend the Alumni Job Shadowing Program to other students for a few reasons. One is that it is a great networking opportunity. Do not expect to get some sort of miraculous internship offer, but instead think of this shadowing opportunity as an informational interview. By putting yourself out there in a true work environment, you have the opportunity to network with not only the alumni but also various co-workers. If you play your cards right, you may be able to leverage these relationships going forward.

Second, it is an invaluable opportunity to see if a specific firm or field is right for you. Going into this shadow program, I was unsure if I would get any value or satisfaction out of shadowing a communications team. However, I was able to gain first-hand exposure to not only how the communications department of a multi-national firm works, but also how a real work-place team functions and flows.