Meet Alumna Meah Austin ’22, Growth Manager at XOMAD

Name: Meah Austin

Class Year: 2022

Title: Growth Manager

Organization Name: XOMAD

 

1. In one sentence, what does your job entail?

 As a Growth Manager in the Strategic Partnerships division of XOMAD, I support building and sustaining our partners in the public and private sectors by promoting how our technology infrastructure and differentiated approach to influencer marketing can be a valuable resource to their communications strategies. 

 

2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you? 

It all really happened by chance! I was in the running for a Fullbright ETA in South Africa (a program that was unfortunately canceled). While I was anxiously waiting to hear back about the Fulbright, both a Holy Cross dean and alumni reached out to me about another alumni (Rob Perry, CEO) looking to recruit talent from his alma mater (Holy Cross). I had my first interview with Rob and other XOMAD members and immediately felt the synergy! They expressed a certain level of passion and zeal that I instantly connected with. I also realized that joining the XOMAD team presented a huge opportunity for professional growth and development — even though, at the time, I didn’t really see myself in the business world. In retrospect, I also chose XOMAD simply because I felt like I could be myself, which is super important when deciding on any job, but I think especially your first job! 

 

3. What were you involved in when you were on campus? 

While on campus, I was a member and captain of the Varsity Women’s Track & Field team, mentor of the Odyssey Program, e-board leader of the Black Student Union, co-founder and co-chair of WOCA (Women of Color Athletes), head mentor of the Academic Services Peer Mentor Program, and work-study student for the Audio-Visual Department. Academically, I was a student-researcher for the Psychology/Africana Studies Department and Weiss Summer Research Program. I also participated in various internships and ad-hoc committees. 

 

4. What was your major and how did it affect your career decisions? 

I double majored in Psychology and Africana Studies. While I am early in my career, I think (so far) these majors have sparked my interest to be in a workplace that is inherently team-orientated and driven to promote social good. For example, XOMAD is currently working to partner with organizations and NGOs to combat the Opioid epidemic through personalized messaging to the most vulnerable communities. This effort is company-wide — all hands on deck! As a Psychology and Africana Studies major, I have grown to recognize the importance of working together towards a common good, and I think my career choice to work at a company like XOMAD perfectly depicts such. 

 

5. What are one or two skills that you developed at Holy Cross that you use in your work? 

Yikes! Only sharing one or two skills is hard (there are so many I can think of). Off the top of my head, I’d say during my time at Holy Cross, I learned how to be self-sufficient and exemplify grit. At my job, there are often times when I need to develop and communicate strategic directions, plans, and insights with minimal direction. In all my involvement at Holy Cross, I was able to utilize resources (whether it be Writer’s Workshop, office hours, or student/alumni mentors) that eventually allowed me to develop autonomy and an ‘I can do this’ mentality. In my current job, I have the confidence to feel like I can complete any task, even if it might seem daunting. And that the next time a similar task is presented, I can take my learnings from the first time, produce even better results, and support other team members as well. 

 

6. What advice do you have for students on campus today?

Advice I would give current students is to be open to where their liberal arts education and Holy Cross connections can/will take them! It’s very easy to expect or plan for certain things — but in reality, there’s beauty in the unknown. Do everything on your end (study hard, build relationships, be a part of a team/club, think critically and creatively) and let things fall into place… you’ll be right where you need to be. 

Meet Alumna Rose Weiss ’18, Production Assistant at Fever Up

Name: Rose Weiss

Class Year: 2018

Title: Production Assistant

Organization Name: Fever Up

 

1. In one sentence, what does your job entail?

My job entails ensuring productions–anything from immersive theatrical productions to candlelit string quartet concerts–run smoothly.

 

2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?

The Crusader Internship Fund allowed me the opportunity to pursue an internship at Al Roker Entertainment, a multimedia production company based in New York City, during the summer before my Junior year. This experience was invaluable not only because I gained production and creative development experience, but also because I met some of my most important
mentors who I collaborate with to this day. Eventually, this internship led me to my first full-time job after graduation working in creative development at a production company in New York City. I learned that I thrive in an environment where I can solve problems creatively, and ultimately, that I want to produce innovative new work in a variety of mediums (theater, film, live streaming
services, etc.). Through it all, I have been fortunate to have the support of the Career Development Center; I had countless meetings, during college and following graduation, that helped me discern my interests and larger goals, then map out the practical steps to get there.

 

3. What were you involved in when you were on campus?

I was on the Alternate College Theatre E-board and hosted a weekly radio show on WCHC 88.1. Additionally, I acted in the Theatre Department’s productions of Cloud 9 (Edward/Betty), Picnic (Flo), Hamlet (Ophelia), Middletown (Mary), The Royal Family (Julie), and The Skin of Our Teeth
(Gladys).

 

4. What was your major and how did it affect your career decisions?

I was a Theatre major which, in tandem with my work in production, has led me to pursue my MFA in Devised Performance at the University of the Arts/ Pig Iron School in Philadelphia, PA. I have one year left of the two and a half year program which centers on both devising original theatrical work, and Lecoq pedagogy. As a Theatre major at Holy Cross, I was exposed to all aspects of theatrical performance, design, and technical production, which has directly
correlated to my career path.

 

5. What are one or two skills that you developed at Holy Cross that you use in your work?

At Holy Cross, my curiosity was ever-encouraged, which has bolstered my exploration of a variety of professional endeavors. While I ultimately am pursuing a career in the arts, I worked on an IT team for a multimedia architectural consultancy for two years in Boston, MA and Washington, DC. I was able to meet this role in large because the Holy Cross educational
experience is so versatile.

6. What advice do you have for students on campus today?

I would say, first, do not be afraid to explore anything and everything you are interested in. Second, approach your professional work with kindness. So many people in the Holy Cross community and beyond have helped me navigate the professional world; I am looking forward to getting to a point in my career where I can become a mentor to others and hopefully pay it
forward.

Meet Alumna Katie Flanagan ’19, Copywriter at Superbolt

Name: Katie Flanagan

Class Year: 2019

Title: Copywriter

Organization: Superbolt

 

1. In one sentence, what does your job entail?

I work with different clients across industries to write advertising copy for their Facebook, Instagram, YouTube, and TikTok channels, as well as the occasional webpage and blog!

 

2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?

Like many English majors, I initially wanted to go into publishing (and eventually become an author). When I was searching for internships my junior year, I had such a hard time both finding publishing internships outside of NYC and also even just getting interviews since it’s such an overcrowded field. I had never really considered copywriting (to be honest, I didn’t even really know it was a thing!) until my mom sent me a copywriting internship job posting. I applied, accepted, and ended up loving the craft and day-to-day of copywriting.

I got my first job after Holy Cross – a junior copywriter position at Rue Gilt Groupe – with the help of another HC alum! When I applied, I searched for HC alumni at the company on LinkedIn, connected with one, and she turned out to be the hiring manager for the job I had applied for! She helped me get my foot in the door and learn more about the company, and after a *long* interview process, I was hired!

 

3. What were you involved in when you were on campus?

I was a stage manager for Alternate College Theatre, played for the women’s rugby team, was a Calculus Workshop tutor (random for an English major, I know, but I just really love calculus), worked for the Office of Alumni Relations, and was a Peer Career Assistant for the Center of Career Development!

 

4. What was your major and how did it affect your career decisions?

I was an English major, Computer Science minor, and had a concentration in Creative Writing. After graduating, I was deciding between pursuing writing or pursuing computer science. I ultimately chose copywriting, because I love getting to be creative and write every day.

 

5. What are one or two skills that you developed at Holy Cross that you use in your work?

This sounds stereotypical, but it’s absolutely true – having a liberal arts background I truly believe prepared me better for advertising jobs than people with an advertising or marketing degree. English/Creative Writing and Computer Science are two sides of the same coin – in both, you have to be highly analytical, pay attention to the details, and have enough creativity to think of outside-of-the-box solutions. Getting to explore and strengthen those skills in two different mediums at Holy Cross made me stronger overall.

And of course, the high-stress, high-pressure nature of Holy Cross academics prepared me SO WELL for the deadline-driven, super fast pace of working at an advertising agency.

 

6. What advice do you have for students on campus today?

Don’t pigeonhole yourself based on your major or previous experience or what you wanted to be when you were younger – be open to all the different possibilities and career paths you may have never even thought of!
Also, believe the hype when people talk about the HC alumni community – every alum I’ve reached out to on LinkedIn has given me invaluable career advice and even helped bring my resume to the top of the pile when I was job hunting. (And I’d love to pay it forward – please reach out to me on LinkedIn if you ever want to talk copywriting!)

Meet Alumna Sarah Kane ’16, Regional Director of Content at Arcis

Name: Sarah Kane

Class Year: 2016

Title: Regional Director of Content

Organization Name: Arcis

 

1. In one sentence, what does your job entail?

I manage the social media, website, branding, PR, and event coordination for 15 Golf Courses in Arizona (9 Public Courses and 6 Private).

 

2. What were you involved in when you were on campus?

I participated on the Women’s Softball team for all 4 years. I was the Captain my last two years. I was also a Member of the Janssen Leadership Academy. I was the Co-Chair of the Fellowship of Christian Athletes.

 

3. What was your major and how did it affect your career decisions?

I majored in art and education. When I graduated from college, I was substitute teaching and I also had a job as a Receptionist at a high-end Jacksonville rooftop club in Jacksonville, FL (my hometown I networked with quite a few people here and landed a couple more jobs in the hospitality industry, which really let me take my creative personality to the next level. While I’m not working in an actual Art Museum or have my own Art Studio, I am still working in programs like Photoshop and Premiere Pro where I am able to edit photography and videos, expressing my creative outlet. I also feel that a successful Social Media page requires artistic intention with the correct staging of photos, and clever/creative captions to match.

 

4. What are one or two skills that you developed at Holy Cross that you use in your work?

I feel like I have become just a better human in general, and I feel like I have gotten to where I am today from what the Holy Cross community and standards preached. When people ask me about my college experience, I always tell them, “it was the best decision I ever made.” And I truly believe that. My teammates, friends, professors, and everyone in between were incredible mentors and motivators in my life and I think back and reflect on that often.

 

5. What advice do you have for students on campus today?

 Two things. One: Be kind. This goes such a long way. If you’re not a master at something but you’re kind, people are going to want to help you. Also, in the world we live in today, it’s so important to say hi to a stranger or express a compliment that you’re feeling. I feel like there is a lot of pressure on a lot of people, and that probably stems from after-effects of Covid, but kindness never harms anyone. The second: don’t be afraid to be still.  We move so fast in the world today. It’s a very competitive world, and also a very fast-paced world, where I find that people struggle with patience. When you’re in line at the grocery store and the person in front of you is taking a long time, be still. When you’re driving, don’t be in such a hurry. You’ll get there at nearly the same time anyways. When you feel like you have to run a million errands on the weekend, take your time. Life goes by way too fast to not appreciate the small stuff. Tough times always pass. Have an open mind and only look towards the future.

Meet Alumna Meghan Shaffer ’20, Associate for Executive Storytelling

 

Name: Meghan Shaffer

Class Year: 2020

Title: Associate for Executive Storytelling

Organization Name: Manhattan Strategies

 

1. In one sentence, what does your job entail?

Manhattan Strategies is a leading independent consulting firm for the world’s leading and emerging brands and voices, and I lead out social media and communications consultation and strategy for a group of executives at a Fortune 100 tech company that specializes in the future of work and sustainability innovation.

 

2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?  

My first job after Holy Cross was doing marketing content and strategy at an interior design firm in New York City. The job involved a lot of content creation and networking, something the Holy Cross Career Center prepared me well for. Although that job wasn’t the best fit for me, it gave me valuable experience that was an important part of my path to my current job. The agency side that I work on now is very collaborative, which reminds me a lot of my experience at Holy Cross. I work with a small, incredibly talented team who are constantly challenging and supporting me, championing the unique skills I bring to the table and inspiring me to improve wherever I can. It reminds me a lot of the small class experience at Holy Cross, where we were always encouraged to consider the different perspectives of everyone in the room and come together to find solutions.

 

3. What were you involved in when you were on campus?

I was a stage manager for the theatre department and ACT, and worked backstage or in the booth for a lot of the shows during my time on campus. I was also a Features editor for The Spire, worked as a study abroad ambassador after studying abroad in Galway, Ireland my junior year, and performed in the Vagina Monologues my senior year.

 

4. What was your major and how did it affect your career decisions?

I was a double major in English and history. Most of my day is spent writing in various formats, everything from social media posts to longer thought leadership articles to strategy decks, so I feel like I truly use my English major everyday. I always wanted to pursue a career where I would be able to write and be creative, and I’m grateful to have found a job in an industry that I was less familiar with (tech) where I felt I could bring a lot of value as a strong writer. I picked up a history major in college because I was passionate about it, but I learned incredibly strong research skills that I use often as I learn about new innovations in my industry and look for creative storytelling opportunities.

 

5. What are one or two skills that you developed at Holy Cross that you use in your work?

First and foremost, I received a stellar education in English and language that I use everyday as a writer. But besides that, I always saw Holy Cross as a place that gives you back as much as you take, which challenged me to take initiative and seek out the things I was interested in and wanted. I try to keep that mindset at work and be proactive in my problem solving and take initiative to grow as a professional. Every professor at Holy Cross encouraged thoughtful questioning, which is a great tool for anyone just starting out in their career. I don’t stress over not knowing the answer 100% of the time, because I know that I have the tools to find the answer.

 

6. What advice do you have for students on campus today?

Get involved with what you’re passionate about, and if you can’t find it on campus, find it somewhere else. Holy Cross has so many great opportunities and connections, both on campus and off. Take advantage of them while you can!

Meet Alumna Lilse Rodgers McKenna ’11, Founder of Lilse McKenna Inc

Name: Lilse Rodgers McKenna

Class Year: 2011

Title: Founder

Organization Name: Lilse McKenna Inc

 

1. In one sentence, what does your job entail?

As the founder of a residential interior design firm my job entails everything from reviewing architectural drawings and overseeing contractors, to drawing furniture plans, designing furniture and scheming rooms, to managing the orders, timelines, and installations for a project. 

 

 

2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?  

 

During my senior year at Holy Cross I had big plans to go to law school.  At the time I thought that it would be the most logical and practical fit for me, and I took the LSAT class offered at Holy Cross to prepare for the exam.  We were encouraged to take study breaks in between practice tests, and I found myself filling that time with interior design magazines like House Beautiful, Veranda, and Architectural Digest, and countless design blogs.  

After taking the LSAT and starting to pull together my applications for law school I realized my heart wasn’t in it.  Since long before the LSAT I’d enjoyed reading about and discussing interior design with my grandmother, and she and my mother both believed I had shown some innate talent in decorating. My Mom had often suggested I pursue it as a career, but I had the impression that most successful designers had degrees in interior design or a lifestyle that enabled them to open a firm “for fun.” 

After graduation I applied for jobs in advertising and marketing, but nothing really felt like the right fit.  In a moment of frustration with the job search process I googled the phone number for the office of my favorite interior designer at the time and asked if they needed an intern.  They asked how soon I could start.  

Within the first week of the internship, I knew I’d found the right career fit for me in interior design.  Suddenly all of the knowledge I’d accumulated about interior design throughout my life, which I’d long thought was useless and just a hobby, had real value.  I also started to see the opportunity to put another interest of mine, business and entrepreneurship, to use.  I come from a family of entrepreneurs, and just as my knowledge of interior design had been somewhat subliminal, so too was my understanding of work and business through the lens of an entrepreneur.   Having an understanding of how entrepreneurs think and operate gave me a leg up as an intern, and later an employee, of small business owners.  I soon found out that neither a degree in design nor a large trust fund were necessary to start a successful interior design business. 

 

 

3. What were you involved in when you were on campus?

I volunteered at Dismas House, was a club chair for the Comunications, Advertising & Marketing Club, and interned for the Public Affairs office.  

 

 

4. What was your major and how did it affect your career decisions?

I was an English major and I think my creative writing classes gave me some insight into how much I enjoyed creative work.  The time I spent working on the assignments for those classes flew by, even when the assignments were difficult.   

 

 

5. What are one or two skills that you developed at Holy Cross that you use in your work?

While I was at Holy Cross I learned to be very disciplined about my time because I found that the school work load would sneak up on me if I wasn’t consistently setting aside time at the library.  In my industry it is very easy to be distracted by the creative part of the job and put the paperwork on the backburner.  Unfortunately that is probably the quickest way to go out of business, so in life as in school I try to set aside specific time dedicated to the paperwork.

 

6. What advice do you have for students on campus today?

Trust your instincts when it comes to your future.  Don’t force a career choice, or any choice for that matter, solely because it appears to be the most pragmatic.  If it doesn’t feel right it isn’t, and you should take the time to find what is right for you.  Also, pay attention to what interests you, even the things you think of as silly hobbies or the curiosities you take for granted.  Today more than ever there is value in being an expert in a specialized field, so why not take advantage of that?

Meet Alum Efrain Lozano ’19, Production Assistant at NFL Network

Name: Efrain Lozano

Class Year: 2019

Title: Production Assistant

Organization Name: NFL Network

 

1. In one sentence, what does your job entail?

As a production assistant at the NFL Network’s Original Content department, my job is to compile footage and media for all projects from the very beginning of the script. Once footage is compiled, it is shared with producers and editors who put everything together to create the final version of the project, which is what ends up going on air on the NFL Network channel or through our various social media channels.

 

2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross?

I had the opportunity to take a class called filmmaking in Spanish with Professor Bridget Franco, this inspired me to get interested in storytelling. From there, I became an intern, through the Academic Internship Program, in the athletic department with the marketing and live production team. Thanks to this and to a Holy Cross alum, I was able to land an internship with the NFL’s Original Content department here in Los Angeles.

 

3. How did you learn/decide it was a good fit for you? 

Through the internship with the NFL, I noticed that they treated me as part of the team and not just any other worker on the network. I was given responsibilities and the trust to run projects that helped with my experience. I was brought back as a seasonal production assistant to the same department, and from there I just felt this is what I wanted to do for a very long time.

 

4. What were you involved in when you were on campus?

I was one of the founders of HCF1RST Scholars. I was also part of LASO, SGA, and the athletic department marketing and live broadcast team.

 

5. What was your major and how did it affect your career decisions?

I was a Spanish major. Besides the filmmaking class, my major had nothing to do with the Media or Production industry. However, attending a liberal arts institution definitely helped my case.

 

6. What are one or two skills that you developed at Holy Cross that you use in your work?

Effective Communication Skills: Attending a school with small classes, you constantly need to be communicating and sharing with professors and your peers. This is CRUCIAL at the NFL, we’re in constant communication with each other at all levels, so you need to communicate well and effectively.

Organizational Skills: With my specific role, I need to keep track of tons of footage and sometimes we even need to find footage from back when the league started in 1920. In order to use our time wisely with our editors, we need to keep everything as organized as possible for the projects to run smoothly.

 

7. What advice do you have for students on campus today?

Even if there’s no specific major for what you want to do in the future, take advantage of attending a liberal arts institution and find things that interest you, don’t just focus on a specific major but on something you really enjoy.

Also, take advantage of your alumni network!! Thanks to a Holy Cross alumni I was able to land my internship at the NFL, and now I am here full-time. So network and build connections with the HC community.

Meet Alumna Midori Marsh ’15, Ecommerce Merchandising Specialist @ Wayfair

Name: Midori Marsh

Class Year: 2015
Title: Ecommerce Merchandising Specialist
Organization Name: Wayfair
1. In one sentence, what does your job entail?
Analyze clickstream metrics and other customer data to identify and create a best-in-class customer experience on the Wayfair-owned luxury site, Perigold.com
2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?
As a junior at HC, I belonged to what was then called the Summer Internship Program (“SIP”). This experience helped me land my first internship in fashion merchandising at Theory in NYC. This role also turned into my first job out of college. Something that helped me understand which career path would be a good fit was a suggestion from my dad to find a job that doesn’t feel like work so that you’ll never get tired of it. Working in merchandising was a great mix of analytics and creativity, which for me was super exciting and didn’t feel like real work. After 5 years in wholesale merchandising, I now work in ecommerce merchandising at a luxury furniture retailer, Perigold.com.
3. What were you involved in when you were on campus?
 I co-led the Black Student Union Fashion Show during my senior year and was the VP of the Holy Cross Fashion Society. Both experiences helped me to manage a budget, coordinate events, and allowed me to grow my network in the industry.
4. What was your major and how did it affect your career decisions? 
Psychology, with a minor in Asian studies. Psychology pushed me to work hard and allowed me to learn about human behavior from incredible professors, but it didn’t really affect my career decisions. The great part about our liberal arts education is that it allows you to study the field you’re interested in and still pursue a variety of career interests.
5. What are one or two skills that you developed at Holy Cross that you use in your work? 
The power of relationships and networking. Holy Cross helped me to develop the necessary skills to build and foster relationships. At both the big and small companies I’ve worked at, I’ve learned that productivity thrives when you understand the goals of the teams you work with. It’s tremendously important to build and maintain relationships in order to collaborate effectively.
6. What advice do you have for students on campus today? 
Use your summers as time to test out your interests with internships. You may confirm your interests or realize the industry is not for you. Either way, it will be a great learning experience.

Meet Alum Matthew Schnaars ’00, Vice President, Content Distribution at NBCUniversal

Name: Matthew Schnaars

Class Year: 2000

Title: Senior Vice President, Content Distribution

Organization Name: NBCUniversal

 

1. In one sentence, what does your job entail?

It’s a bit like being an agent for an athlete, but instead of representing a person, I represent a media company.   I’m part of the team that negotiates the commercial terms for distributing NBCU’s content properties – which includes everything from NBC network to Peacock – with technology, media and telecommunications companies.

 

2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?   

My internships in college and my first job out of college all taught me what I DIDN’T want to do for a career, as I worked in roles ranging from finance/accounting at GE to doing legal research at a law firm (thinking I might apply to law school) to working in business development for a technology company.  All were fine opportunities with good firms, but I didn’t think I had the requisite passion to pursue a lifelong career in those fields.   Ultimately I followed my instinct of wanting to work in media in a business capacity, and “started over” in my mid 20s by taking an entry level role with a small media company in Boston, selling advertising.   From there I used the Holy Cross network and other contacts to make connections inside major media companies like Disney/ESPN, NBC, and CBS.   After learning a bit about the media business and a couple years of persistent networking, I was offered an opportunity to join ESPN in their Content Distribution group, and after nine years at Disney/ESPN, I was recruited to join NBCUniversal in a bigger capacity.

 

 

3. What were you involved in when you were on campus?

It felt like a little bit of everything, though my only media tie-in was hosting a radio show on WCHC.   I think maybe five people listened to me, but it was a blast.  I gave campus tours to prospective students and their parents, which provided me with my earliest training in public speaking.   Eventually I worked in the Admissions department as an interviewer who met with prospective HC students, which further developed my critical listening and writing skills.    On top of this I had a steady string of on-campus jobs over my time at HC, which forced me to learn how to prioritize and manage my time effectively, balancing classes, extra curriculars, work, and some form of a social life.

 

4. What was your major and how did it affect your career decisions?

 I majored in Economics, mainly because it was the closest thing to a “business” major at the time.  (I subsequently went on to earn my MBA from NYU-Stern.)   Our economics courses were fairly rigorous then, as I’m sure they still are today, and combined a healthy dose of quantitative analysis with qualitative work, e.g. written analysis and presentations.   My job requires a blend of quantitative and qualitative skill, and I attribute some of my comfort in such a role to my coursework.

  

 

5. What are one or two skills that you developed at Holy Cross that you use in your work?   

Writing and public speaking, which I know sounds cliché.   My job success centers on my ability to influence my clients, and equally so my internal clients and stakeholders.   My ability to communicate succinctly and effectively is critical to that, and the high volume of writing and presentation work that I did in class and in my extra-curricular pursuits at HC trained me well.

 

 

6.  What advice do you have for students on campus today?   

The media ecosystem is rapidly changing, and unlike other industries, there is no one standard path into media.   You have to be scrappy and spend a lot of time learning about the different companies in the industry, understanding where there are opportunities, networking, and then learning and leveraging a particular skill to get your foot in the door (this could be everything from data analysis to financial modeling to video editing).   People who are trained in data analytics will have countless opportunities on the business side of media, and in many other industries for that matter.   More generally, I think it’s important to understand that in any industry, your career will likely be non-linear, so it’s important to develop a varied set of skills, to try new jobs, to change companies on occasion, and to push yourself to continually learn and grow.   Do not stress if your first job out of college does not align perfectly with your career aspiration; your early career years are entirely about learning and development.  Find a good company, align yourself with good mentors there, and be a sponge.

Meet Alumna Erin Kenning ’17, Global Senior PR Manager

Name: Erin Kenning

Class Year: 2017

Title: Global Senior PR Manager

Organization Name: Galvan London

 

1. In one sentence, what does your job entail?

I am responsible for achieving the overall positioning and image goals of the brand on a global level through editorial placements, celebrity dressings, influencer activations, digital PR, and branded events.

 

2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?  

I always imagined myself working in the fashion industry since I was a young girl, but I didn’t know exactly what field I wanted to be in. When I was a freshman, I attended a Holy Cross fashion networking event at alumni Carolyn Risoli’s home in NYC. At this event, I met Erika Bearman who was the SVP of Global Communications and PR at Oscar de la Renta. After hearing Erika speak about her career at the event, I reconnected with her through email to speak more about her career path. We met at Oscar de la Renta’s HQ in New York, and soon after she offered me a summer internship in the PR department. From the moment I entered the PR closet and became immersed in the PR world of fashion, I knew then and there that I was exactly where I was supposed to be. I continued to intern at Oscar de la Renta for almost two years every winter and summer break. After I graduated, a woman from the Oscar de la Renta PR team offered me a position at a new company she was moving to called Solid & Striped. It was a unique role where I would help build and establish the first in-house global communications and PR team, which jump started my career.

 

3. What were you involved in when you were on campus?

I was involved in HC Fashion Society and volunteered at Blaire House (Alzheimer’s home) and Girls Inc. in Worcester.

 

4. What was your major and how did it affect your career decisions?

I was an English major with a concentration in creative writing. I don’t think that my major necessarily affected my career decisions, however it certainly helped me in my career as it is very important to be able to speak and write articulately in PR.

 

5. What are one or two skills that you developed at Holy Cross that you use in your work?

The key skill that I developed at Holy Cross was to be a divergent, unconventional thinker which I attribute to my liberal arts education.

 

6. What advice do you have for students on campus today?

Never stop learning. If you are the smartest person in the room, you’re in the wrong place.