Name: Lauren Spurr
Class Year: 2013
Title: Brand Marketing Manager
Organization Name: The Trade Desk
1. In one sentence, what does your job entail?
Build and amplify The Trade Desk’s brand to solidify our position as the leading DSP shaping the future of digital advertising.
2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?
Immediately after graduation, I went to work for NBCUniversal as a Page in the East Coast Page program. I was an intern at msnbc’s Morning Joe the summer before my Senior year at HC which helped me build relationships and experience to secure my position at the company the following year. After three years working in TV and following my interest in politics to a position at Bloomberg on the campaign trail during the 2016 election cycle, I was let go in a company reorganization (unplanned!). This led to me to reflect on what I most enjoyed about my jobs leading to this point and tap into the network I had built to find a new challenge in Marketing. A former Bloomberg teammate had joined The Trade Desk, and encouraged me to apply since the open position had a vast opportunity for growth, was in a setting she knew I’d find gratifying, and involved challenging, intellectually stimulating work. During these critical first few years in the workforce, I was able to experiment in different industries, build a network of strong professional relationships, and hone my skillset to find positions that offered a challenge, gave me the opportunity to have an impact, and provided workplace cultures where I could succeed.
3. What were you involved in when you were on campus?
SGA, Gateways Orientation Leaders, SPUD (tutoring at Quinsigamond Elementary and Abby’s House), Manresa retreats, Washington Semester Program, and Spring Break Immersion in Appalachia (Roanoke and Barren Springs)
4. What was your major and how did it affect your career decisions?
I majored in Political Science, and because of my major, I sought out opportunities that involved a lot of writing, strategic thinking, and complex problem solving. Early on, I sought out opportunities directly connected to what I studied, including an internship at the US Department of State and working in political television. Once I learned that my major could apply to a broader set of industries and roles, I was able to expand how I envisioned the future of my career to include fields like Marketing.
5. What are one or two skills that you developed at Holy Cross that you use in your work?
I rely on my ability to ask intentional and thoughtful questions, and my writing and communication skills in my day-to-day responsibilities. I sharpened these skills during my time at HC, and they have been critical to all of my roles to date.
6. What advice do you have for students on campus today?
When it comes to career planning, think big! It can sometimes feel like there are only a few career paths to choose from upon graduation, but the working world is more expansive than you think. I certainly didn’t expect to work in television or Marketing with my Political Science degree, but both industries were perfect settings for my HC skill set and fulfilling environments to build my career. Talking to alums in diverse and various fields will help expand your view of what’s possible and where you’d like to contribute your energy when you enter the workforce.
On the Hill, soak up every moment you have in the classroom with HC’s brilliant professors and the time you’re spending with your friends and classmates. The opportunity to be a student learning from the most knowledgeable educators is a privilege and something you’ll be immensely grateful for when you look back at your time in college. The relationships you’re building with your friends are going to be what you cling to when faced with life’s biggest challenges, so cherish the memories you’re making now because you are building a foundation for lifelong friendships.