Name: Katie Flanagan
Class Year: 2019
1. In one sentence, what does your job entail?
I work with different clients across industries to write advertising copy for their Facebook, Instagram, YouTube, and TikTok channels, as well as the occasional webpage and blog!
2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?
Like many English majors, I initially wanted to go into publishing (and eventually become an author). When I was searching for internships my junior year, I had such a hard time both finding publishing internships outside of NYC and also even just getting interviews since it’s such an overcrowded field. I had never really considered copywriting (to be honest, I didn’t even really know it was a thing!) until my mom sent me a copywriting internship job posting. I applied, accepted, and ended up loving the craft and day-to-day of copywriting.
I got my first job after Holy Cross – a junior copywriter position at Rue Gilt Groupe – with the help of another HC alum! When I applied, I searched for HC alumni at the company on LinkedIn, connected with one, and she turned out to be the hiring manager for the job I had applied for! She helped me get my foot in the door and learn more about the company, and after a *long* interview process, I was hired!
3. What were you involved in when you were on campus?
I was a stage manager for Alternate College Theatre, played for the women’s rugby team, was a Calculus Workshop tutor (random for an English major, I know, but I just really love calculus), worked for the Office of Alumni Relations, and was a Peer Career Assistant for the Center of Career Development!
4. What was your major and how did it affect your career decisions?
I was an English major, Computer Science minor, and had a concentration in Creative Writing. After graduating, I was deciding between pursuing writing or pursuing computer science. I ultimately chose copywriting, because I love getting to be creative and write every day.
5. What are one or two skills that you developed at Holy Cross that you use in your work?
And of course, the high-stress, high-pressure nature of Holy Cross academics prepared me SO WELL for the deadline-driven, super fast pace of working at an advertising agency.
6. What advice do you have for students on campus today?